SUSTAINABLE SHOPPERS – excerpt from ‘The Trends Shaping Shopping’
Source: The Trends Shaping Shopping This research was carried out by Opinium on behalf of American Express in July 2022, surveying a nationally representative sample of 2,000 UK adults. Respondents were asked a series of attitudinal and behavioural statements that related to the four different shopping profiles. They were allocated to a group if they selected over 50% of the qualifying statements for one (or… Read More »SUSTAINABLE SHOPPERS – excerpt from ‘The Trends Shaping Shopping’