Make better spending choices for people and the planet

Impact Score® shows you which companies are behaving well, and those you might want to avoid. So you can choose who you shop with and support businesses who treat their customers, employees, suppliers, communities and the environment fairly.


Your guide to sustainable, ethical living

9 out of 10 people want to live a sustainable lifestyle, but less than 2 in 10 are actively changing their behaviour. Because it’s hard work.

The Impact Score® app makes it easy for you. It measures how companies are behaving and gives them a score, personalised to what’s important to you. Like their CO2 emissions, whether they pay the real Living Wage, or if they pay their fair amount of UK tax.

Now you can make informed choices about who to shop with and which brands to buy from. And by using the app, your spending choices, combined with thousands of others, drives badly behaved companies to improve.

Measuring their impact


We partner with the Maths and Applied Sciences team at the University of Chester who developed weightings and formulas to transform the data into a single Impact Score® so you can easily see how a business is behaving and can compare them with similar companies. We measure:

Paying UK Tax

Carbon Emissions

Gender Pay Gap

Real Living Wage

Fat Cat Pay Gap

Payment Practices


How do we do it?

Data gathering

We are constantly collecting the data from various reliable sources for as many businesses as we can. We regularly update our Impact Score® calculations with new data to ensure all scores are as fresh and accurate as possible.

Collaboration

We partner with the Maths and Applied Sciences team at the University of Chester to develop weightings and formulas to transform the data into a single Impact Score® so you can easily see how a business is behaving and can compare them with similar companies.

Business feedback

We give you a voice, and combine it with thousands of others in our community, to tell businesses what you think of their behaviour, good or bad. When they change their behaviour we change their score.

Why bother?

75% of us think retailers and brands have an obligation to protect and help the environment and society.
While some businesses take this responsibility very seriously, others really don’t. Greenwashing is rife. Here are some of the reasons we created
Impact Score®