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Holly Nelson

Green Claims are Misleading

40% Of Green Claims Are Misleading – six reasons your favourite brand might not be as ethical as you think

Consumer trends are changing with more of us now willing to pay extra for items that come from ethical and sustainable brands. And with brands becoming increasingly aware of these changing consumer habits, they are making more and more green claims promoting how ethical they are. But just how much of this is true? A recent investigation found that 40% of green claims made online are… Read More »40% Of Green Claims Are Misleading – six reasons your favourite brand might not be as ethical as you think

First-of-its-Kind App Empowers Consumers to Force Change in Big Business Behaviour

Christmas shoppers with a conscience will have the power to change big retailer behaviour for the better this year, thanks to the launch of a new, free, ethical app, which will ensure their voice is heard by companies like Tesco and Amazon. The first of its kind app has been developed by ‘Impact Monitor’, a North-West based group of like-minded data experts, ex-CEOs and academics.… Read More »First-of-its-Kind App Empowers Consumers to Force Change in Big Business Behaviour

Our Unique YouGov Survey Reveals Exactly How You Want Businesses to Behave

Customers, employees, new hires, suppliers, regulators and investors have one thing in common right now – they’re all judging companies by their business behaviour, on a local and global scale. The role businesses are expected to play in society goes far beyond supporting economic health these days and corporations are being called upon to serve a wide range of interests – no longer beholden to… Read More »Our Unique YouGov Survey Reveals Exactly How You Want Businesses to Behave