Driving positive,
sustainable and
social change
Hacked off by the disregard some businesses have towards society and the environment, our mission is to bring about positive, sustainable and social change. And we do this by scoring companies, brands and products, and making those scores available to everyday consumers.
Who are we?
We are a group of like-minded data experts, ex-CEOs, academics, and subject specialists from across the UK.

Josh Simpson
Founder

Ian Yates
Founder

Holly Nelson
Marketing

Elle Yates
Researcher
Sally Yates
Content Researcher

Thomas Hughes
Developer

Jon Thornton
Developer

Jack Simpson
Data Scientist
Some of our Friends & Partners
