Driving positive,

sustainable and

social change

Hacked off by the disregard some businesses have towards society and the environment, our mission is to bring about positive, sustainable and social change.  And we do this by scoring companies, brands and products, and making those scores available to everyday consumers.

Our Journey

Business milestones

Who are we?


We are a group of like-minded data experts, ex-CEOs, academics, and subject specialists from across the UK.

Josh Simpson

Founder

Ian Yates

Founder

Holly Nelson

Marketing

Elle Yates

Researcher

Cathy Henderson

Content Researcher

Thomas Hughes

Developer

Jon Thornton

Developer

Jack Simpson

Data Scientist

Some of our Friends & Partners

Logos of some partners