Our Team

Who are we?

We are a North-West based group of like-minded data experts, ex-CEOs and academics, and partnered with the University of Chester. Born out of a frustration with the way some businesses have no regard for society or the environment, our mission is to make businesses more accountable and bring about positive sustainable and social change.
We devote our time, resource and expertise to this project for free.

Josh Simpson

Founder

Ian Yates

Founder

Holly Nelson

Marketing

Elle Yates

Researcher

Cathy Henderson

Content Researcher

Thomas Hughes

Developer

Jon Thornton

Developer

Jack Simpson

Machine Learning and AI